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mamun 123
Jun 11, 2022
In TV& Film Forum
Nine years ago today, WeChat officially launched its official account, "No matter how small an individual is, he has his own brand." WeChat is trying to build an ecosystem of its executive list own content. In the era of 2012, content was scarce, and there were very few accounts in the user’s subscription account list. In addition, there were no short video platforms such as Douyin and Kuaishou at that time. Early entrants and the platform realized traffic nuggets together. One executive list million fans overnight was not a legend in that era, it was a true story. It is not uncommon for 10W+ articles to increase fans by hundreds of thousands. The users at that time were real uncontaminated users, and they had a lot of fun with forwarding. At that time, the platform was as fertile as the black soil in the northeast. If you just scatter the seeds, there will always be a few towering trees growing. At that time, the content ecology had just started, and the supervision was executive list not perfect. Only the traffic theory could be seen everywhere. There is a lot of headline party content in the official account, and the marketing account is rampant. At that time, the public account, with a executive list little valuable content, could easily increase its followers. If your content closely follows news hotspots with some strong emotional incitement, it is not a dream to screen Moments. Where there is traffic, there is competition. For a time, the public account of the whole people. A large number of practitioners entered the game, making this track, which should not be so lively, extremely noisy. With the development of the executive list country and the support of policies, the Internet speed has been improved, and the traffic fee has been reduced, which has ushered in the rapid development of video. Compared with graphic executive list content, video is more impactful and more suitable for fragmented entertainment. For a while, things changed. Short video platforms such as Douyin and Kuaishou have emerged, and the number of users and monthly activity has soared. As a direct result, the open rate of official accounts continued to decline.
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